About

About Raquel Pimentel

Raquel Pimentel, born and raised in Mafra, Portugal, is a Communication Director and institutional strategist with academic training from the University of Lisbon (ULisboa) and the University of Barcelona, currently pursuing a PhD. Since 2016, her professional focus has centered on strategic communication governance, organizational positioning, and the responsible structuring of information within complex institutional environments.

Her work integrates communication leadership, executive advisory support, regulatory alignment, and data protection compliance under the GDPR framework. She operates across public and private sectors, particularly within the audiovisual field and institutional structures requiring disciplined communication oversight and reputational safeguarding.

In contemporary organizations, communication is not a secondary function - it is structural. Technological acceleration, regulatory density, and informational saturation demand strategic coherence, clarity of intent, and disciplined message architecture.

Raquel Pimentel approaches communication as an instrument of governance and institutional stability. Beyond verbal expression, it encompasses structural clarity, strategic alignment, non-verbal signaling, risk awareness, and long-term reputational integrity.

In environments where visibility is immediate but understanding is fragile, communication leadership becomes decisive. Effective institutions do not merely transmit information; they structure meaning.

Her core areas of expertise include:

Institutional and corporate communication strategy
Executive message structuring and positioning
Governance-aligned communication frameworks
Data protection and GDPR compliance (DPO)
Risk-aware communication in sensitive and regulated environments
Digital responsibility, information ethics, and cybersecurity

Professional Ethos

Professional authority is inseparable from intellectual discipline and ethical responsibility. Competence is not measured by exposure, but by precision, foresight, and structural consistency. Anticipation remains essential in complex systems. Preparation precedes credibility. Communication, when properly governed, safeguards institutional coherence and reinforces public trust. In an era defined by accelerated judgment and digital volatility, disciplined communication remains a stabilizing force.

Communication is essential to democracy because it is through it that citizens build knowledge, form opinions, and participate in collective decisions. When information circulates freely, transparently, and responsibly, it enables informed choices and strengthens trust in institutions. However, misinformation distorts facts, manipulates emotions, and weakens public debate, creating divisions and decisions based on falsehoods. Combating misinformation by promoting media literacy, ethical communication, and critical thinking is fundamental to protecting the quality of democratic decisions and ensuring that power remains in the hands of well-informed citizens.